About the Brand

"Juliet Is Dead," where the name itself sparks curiosity and intrigue. But beyond its mystifying title lies a meaning open to interpretation to make it your own.

Yashika Sabharwal, the founder of the brand, sees it as the beginning and not an end. It's a name that speaks about the journey we're on and the destination we're striving for - a space where everyone feels truly themselves. 

Juliet is Dead began with a simple desire to carve out a space where freedom wasn't just a concept. It's a recognition that we are not static beings but dynamic souls, continually evolving.

But what sets Juliet is Dead apart isn't just its acknowledgment of change - it's the acknowledgment of how uniquely CHANGE changes us. This journey symbolises empowerment, a stronger energy, and the pursuit of authenticity.

The brand sees fashion not merely as a means of adornment, but as a powerful medium for personal storytelling. Each garment is crafted with meticulous attention to detail, embodying the essence of strength and self - assurance.

Far from conforming to fleeting trends, Juliet is Dead crafts timeless pieces that transcend the boundaries of time and season. The brand's collections offer a beautiful amalgamation of both high fashion and edgy street.

In a world where conformity prevails, Juliet is Dead emerges as an image of genuine expression. It disrupts norms, blurs boundaries, enables everyone to embrace who they really are.

Our Vision

To create a space where freedom isn't just a concept but a reality, where everyone feels truly themselves, empowered, and authentic.

To craft timeless, versatile pieces that transcend trends and seasons, embodying strength. JulietIsDead is committed to meticulous craftsmanship, creating garments that fit not only the body but also uplift the spirit.

Our vision is to inspire and empower personal storytelling through fashion, recognizing and celebrating the unique.